It is important to go with the flow. You do not want to build a site that is so different from your client’s competition’s sites that their end users feel uncomfortable when they go to the site. That will, in effect, be more likely to be detrimental and could potentially drive business to their customers. The look and feel of a site should be unique, and yet have familiar elements that will engender a sense of comfort to its end users.
Every now an then you have to get creative. Because every now an then, your applications grow beyond their original scope. If you ever need to load multiple html files via jQuery’s .load() function, and you need to run some scripts after the final file has loaded, this is how you do it.